CHEETOS AND BACONZITOS RUFFLES Ruffles has teamed up with iconic brands to launch the new CHEETOS® and BACONZITOS® flavors. To communicate the news, AMPFY created an interactive campaign with the character Flork. “It’s not fic, it’s Feat”. RUFFLES® plays with internet fans – people who create fictional stories on social networks – and invites the consumer to create alternative stories of how the new flavors were created.
Fun campaign to make, traditional animation of 5 films in total: 01 of release and 04 more created from stories coming from consumers I fanfiques.

Client: Pepsico/Ruffles
Agency: AMPFY Carolina Florentino, Dionísio Crocce
Production: Bóson Post
Business: TIME+ | Magda Parolin-Barbieri

Director: Filipe Campeiro
Criative Director: Filipe Campeiro Eduardo Vilela Brandão
Executive Producer: Camila Chaim de Montier Ferraz
Executive Director: Ezany Brandão da Silva Junior
Head of Post: Carlos Fernandes
Assistant: Samanta Corrêa
Producer: Maíra Boda
Editor: Marcus Vinícius
Editor: Marcus Vinícius e Fernando Dias
2D Animation (Flork): Esquimó | Clara Campoy Gustavo Campoy
Motion Graphics: Fernando Dias
Color Grading: Luan Montmart Monteiro
Tech support: Juan Gimenez

Live Action Film: Elastika
Executive Production: André Mortara

Audio company : Pingado